Obama Campaign '08
I was apart of the '08 targeting and analytics team where I worked to help the campaign leverage data to effectively target voters online and offline. The work of our team fundamentally changed the way political campaigns are run.
Along with former head of Data Ethan Roeder we built a group of former data nerds who were spread across government in order so that we could collaborate and share knowledge on how to get things done.
In the White House I learned first hand how crappy the digital infrastructure of the federal government is and how procurement plays a big role in that problem. I was tasked with building a CRM and reporting tool for the White House Office of Legislative Affairs and was told it would be a year until we could get bids in for a program.
Instead, we decided to hack together a system on Microsoft Access so we could get off the ground and running.
In my year at Homeland I got to see first hand how Bureaucracy sucks the life out of an organization. I was tasked with creating a digital system so that the 19 different agencies that made up DHS could coordinate with State and Local Officials in case there was an emergency.